Gracie Krahn plans to work at the intersection of dairy, sustainability, and communication
Gracie Krahn, who grew up in Albany, Oregon, is graduating this winter with a master’s in life sciences communication. In this Q&A, she talks about her passion for agricultural communication, her involvement in the National Agri-Marketing Association, and the relationships she has made through CALS. Gracie plans to work at the intersection of dairy, sustainability and communications.
Why did you choose your major? What was the most interesting or the coolest thing you learned?
I was drawn to agricultural communications, so the Department of Life Sciences Communication felt like a natural fit. As an undergraduate, I explored a wide range of courses—from website design and social media curation to print media, risk communication, and science writing. In graduate school, I built on that foundation with advanced classes focused on theory and research methods.
What stood out most to me was the diversity of topics I encountered. I studied everything from climate change and public perceptions of science to trust, misinformation, nanotechnology, and even how visual art shapes understanding of science. Rather than one single concept, it was the breadth and depth of these experiences that strengthened my ability to communicate science effectively. I value how these perspectives have shaped me, and I’m confident they will serve me well as I begin my professional career.
What student organizations, groups, and other activities were you involved in?
As an undergraduate at UW–Madison, I was actively involved in the Association of Women in Agriculture, the Badger Dairy Club, the Dairy Cattle Judging Team, and the National Agri-Marketing Association (NAMA). These organizations gave me opportunities to connect with peers, develop leadership skills, and deepen my passion for agriculture.
In graduate school, I continued my involvement with NAMA, expanded my interests by joining Water @UW, and served as a committee member for the 2025 Life Sciences Career Day. Each of these experiences allowed me to contribute to the campus community while building professional skills that will carry forward into my career.
What are your future academic and/or career plans, short-term and long-term?
In the short term, I look forward to graduating with my M.S. degree this December and pursuing a professional opportunity that unites my academic background with my passions for dairy, sustainability, and communications. Looking ahead, my long-term goal is to make a meaningful impact on both the U.S. and global dairy industries by leveraging effective communication strategies to accelerate the adoption of on-farm sustainability practices.
What were the most valuable and/or meaningful experiences you had in CALS?
During my time in CALS, I was fortunate to engage in many experiences that shaped me both academically and personally. The most meaningful of these was my involvement in the National Agri-Marketing Association (NAMA)—one year as an undergraduate in the Department of Life Sciences Communication and two years as a graduate student in LSC. NAMA was truly transformative: I strengthened my leadership skills, expanded my professional network within agricultural marketing and communication, and discovered the importance of creativity and innovation in advancing agriculture. Most importantly, I honed my communication competencies in ways that continue to influence my academic path and professional ambitions. I encourage any student with an interest in marketing and communication to consider joining NAMA—it is an experience that can open doors and shape futures.
When you think about your time here as a student, what are you proud of?
As I reflect on my time at UW–Madison, I am most proud of the relationships I built with peers, faculty, and mentors, which I know will be instrumental in the next steps of my professional journey. On a campus as large and dynamic as UW–Madison, it can be easy to feel like just a number. Yet, investing in those connections enriched my academic experience and provided a strong foundation for my future.
I am also proud of the way I advocated for agriculture throughout my time as a student. Recognizing that the topic can sometimes be polarizing, I approached it with care but never hesitated to stand up for what I believe in. I boldly championed the industry that I see as the backbone of our nation, and those efforts strengthened both my voice and my resolve.
Above all, I am proud to be a Badger. On, Wisconsin!
Do you have any advice you’d like to share with CALS students?
My biggest piece of advice is to embrace discomfort. As someone who naturally values comfort, I found it challenging to adopt this mindset—but looking back, the times I stepped outside my comfort zone were the moments I grew the most. Those experiences strengthened my leadership skills, refined my communication abilities, and expanded my network of peers and professionals.
I also encourage students to get involved: join organizations, participate in service events, engage with the community, and seek leadership roles. These opportunities often lead to lasting relationships with friends, mentors, and faculty who can become your support system long after graduation.
Finally, stand up for yourself and advocate for what you believe in. Be bold in your convictions while remaining kind and respectful. One of my favorite quotes is, “You have to stand for something, or you’ll fall for anything.” On a large campus like UW–Madison, clarifying your values and courageously living by them will help you find your place and make a meaningful impact.
If you had to eat one Babcock ice cream flavor for the rest of your life, what would it be and why?
Union utopia. Perfect blend of chocolate, caramel, and vanilla. Absolutely delicious and satisfies your sweet tooth every time.
What’s your favorite thing about the city of Madison?
My favorite thing about Madison is its vibrant culture—positive, active, innovative, and always fueled by proud Badger spirit. The city’s energy is unique, blending creativity with community in a way that makes it unlike anywhere else.