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Growing the future

The University of Wisconsin-Madison College of Agricultural and Life Sciences is an engine of scientific discovery, with researchers working across the spectrum of agricultural and life sciences. Academically, the college offers research-based, hands-on teaching of undergraduates; world-class graduate programs rich in research and project assistantships; and short courses, workshops and other programs. Our outreach activities bring the work of the college to Wisconsin businesses, organizations and communities throughout the state. Learn more about CALS.

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North African spices aren’t readily available in the market. Nobody really knows what North African flavors and cuisines are. I wanted to jump into that niche.

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Zainab Hassen

Zainab Hassen BS’08, MS’12 is co-owner of MENASpice, a Middle Eastern and North African spice shop in Stoughton, Wisconsin. She has lived in Madison for 24 years, but her parents are immigrants from Libya. She spent a lot of time during her childhood watching her mother cook Libyan recipes — and tasting her food. At UW, Hassen found that she could utilize her love of food as a nutritional sciences major. She stayed at CALS to get a master’s degree in nutritional sciences and followed that with a master’s degree in public health in Massachusetts. During the week, Hassen works as a project manager at a pharmaceutical company. She spends her free time and weekends at MENASpice with her brothers, Abdurrahman (Abdu) and Ibrahim, where they focus on spices from the countries of Libya, Tunisia, Algeria, and Morocco. Read more: ow.ly/PfW650NjqZG

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