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Growing the future

The University of Wisconsin-Madison College of Agricultural and Life Sciences is an engine of scientific discovery, with researchers working across the spectrum of agricultural and life sciences. Academically, the college offers research-based, hands-on teaching of undergraduates; world-class graduate programs rich in research and project assistantships; and short courses, workshops and other programs. Our outreach activities bring the work of the college to Wisconsin businesses, organizations and communities throughout the state. Learn more about CALS.

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For people, it’s more about what the science will be used for, not the actual science itself. The feeling of hope around science is created from what science can do and what problems it can solve.

CALS Faces

Todd Newman

Early in his doctoral studies, Todd Newman noticed a gap between people’s attitudes and their behaviors. This recognition caused him to take a broader look at science communication. He began to see that communication could be a tool for shaping actions in a way that is socially, environmentally, and economically responsible. Now an assistant professor in the Department of Life Sciences Communication, Newman sees an opportunity for science communication to benefit from the marketing concept of branding. He believes that accurate and effective science communication is vital because communication affects how people feel about science, policies, and technologies — and how likely they are to support them.
Read more: go.wisc.edu/639t36

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