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Growing the future

The University of Wisconsin-Madison College of Agricultural and Life Sciences is an engine of scientific discovery, with researchers working across the spectrum of agricultural and life sciences. Academically, the college offers research-based, hands-on teaching of undergraduates; world-class graduate programs rich in research and project assistantships; and short courses, workshops and other programs. Our outreach activities bring the work of the college to Wisconsin businesses, organizations and communities throughout the state. Learn more about CALS.

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She says it is extremely important to take into account what we know about the science of risk communication in order to make sure we can control this pandemic.

CALS Faces

Dominique Brossard

Dominique Brossard is a professor and chair in the Department of Life Sciences Communication. She is an expert in public opinion dynamics related to risk issues, such as the coronavirus pandemic and COVID-19. She has been discussing public behaviors in the context of fearful situations, media coverage of issues, social media dynamics and misinformation exchange, how people understand and process scientific information, and the role played by trust. Brossard also gives advice about the best way to communicate in times of public health crisis, and she says we are in this together and have to solve this together.

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